Q4 2020 Performance of Top Fitness Apps on iOS in the UK

In Q4 of 2020, the fitness and weight loss app sector on iOS in the United Kingdom saw varied performance among the top applications. Sensor Tower provided detailed insights into the trends of these leading apps.

Courtney Black Fitness experienced a noticeable increase in downloads, peaking at around 5.6K in the last week of December. Its revenue in Q4 showed fluctuations with a high of approximately $206K in early November and a low of around $112K towards the end of November.

MyFitnessPal: Calorie Counter maintained a steady download rate, with a significant rise to approximately 26K downloads in the final week of December. Weekly active users showed a downward trend from nearly 958K at the start of Q4 to about 901K at the end, despite a slight increase in revenue to over $104K in the last week.

Strava: Run, Bike, Hike saw its downloads soar to around 31K by the end of December. The revenue trended positively, reaching a high of roughly $131K in the third week of December. Weekly active users peaked at approximately 680K in the last week of December, showing a strong finish for the year.

Fitbit: Health & Fitness, owned by Google LLC, witnessed a spike in downloads to about 67K during the third week of December. Revenue also peaked in the same period at around $111K. Active users experienced a growth towards the end of the quarter, with numbers increasing from around 243K to 279K.

Lastly, Zwift: Ride and Run saw a steady increase in revenue, ending the quarter at approximately $76K. Downloads reached their highest at over 3K in the last week of December. The app's weekly active users increased to about 12K, indicating growing engagement during the quarter.

For more in-depth insights on the performance of these iOS fitness apps in the UK market, Sensor Tower's full analytics and data offerings can provide a comprehensive view.